Marketing & Entrepreneurship

Nearly every industry requires a basic understanding of entrepreneurship, marketing, and finance. The demand for marketing professionals and the need for more entrepreneurs to start new business ventures will continue to increase. As technology changes and improves, this will create new products and opportunities. Companies will rely heavily on sales and marketing professionals to increase the demand.

Program Description

Students in this program will learn to recognize economic and market trends, develop entrepreneurial, management, and leadership skills, utilize various sales promotional techniques, create positive relationships with customers, and develop business plans. The school store, “The spOt”, provides the opportunity to practice marketing strategies and track financial information. Students in this program frequently qualify for state and national DECA leadership events.

To Be Successful

Communications (reading, writing and speaking) skills are essential to be successful in this program. Students in this class generally are outgoing, creative and have the ability to work independently and as part of a team. Most students in the program have access to the internet and strong computer skills.

Textbook reading level: College level

Student Organization

DECA

Related Careers

Note: Additional education may be required.

  • Entrepreneur/Business Owner
  • Marketing
  • Sales
  • Retail Management
  • Public Relations
  • Advertising
  • Finance

High School Credit*

*The LISD TECH Center recommends the academic credit listed. Credit can only be awarded by local districts.

  • 1.0 4th Math
  • 1.0 Online Learning
  • 0.5 English Language Arts
  • 1.0 3rd Science requirement
  • 1.0 World Languages (in lieu of)
  • 1.0 Visual, Performing, and Applied Arts (pending committee review)

College Credit Opportunities*

*College credit can only be awarded by the college or university. Certain requirements must be met outside of completing the class.

  • Baker College
  • Davenport University
  • Jackson College
  • Washtenaw Community College

Instructor

Steve Ball received a Bachelor’s degree in Marketing from the University of Toledo and is a graduate of Siena Heights University’s teaching program. He brings 30+ years of marketing experience to the classroom.

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