Communications and Public Relations

The communications and public relations department supports Lenawee ISD’s mission, vision, core values, and strategic focus areas in numerous ways, including by:

  • Promoting district programs and services through social media, website management, advertising, writing, and graphic design;

  • Establishing and maintaining district branding guidelines and visual standards;

  • Serving as a district liaison with the news media;

  • Providing crisis communication support;

  • Engaging in two-way communication with internal and external audiences;

  • Building and fostering collaborative relationships with Lenawee ISD departments, local school districts, families, and other stakeholder groups; and

  • Working with local business, community, and legislative leaders to increase local support for public education.

Contact

For media inquiries, branding information, or other questions about Lenawee ISD communication and public relations initiatives, contact:

Ashley Pfund
Director of Public Relations
517-264-9840
Email Ashley Pfund

Branding

An important part of any organization’s identity is its brand. What others think, feel and see when people mention a public school, is what defines our brand. It is critical to have a unified look to materials, presentations, spreadsheets, advertising and media outreach, so we are recognized for our work. Equally as important is consistent and timely communication with key stakeholders. Communication and branding efforts take time and need planning.

Lenawee ISD Brand, Logo, and Style Guide

Awards

Michigan School Public Relations Association (MSPRA) Excellence Awards

  • 2024 Award of Excellence: Annual Report (2022-2023 Report to Our Communities)

  • 2024 Award of Merit: Marketing Materials (LISD TECH Center 2023-2024 CTE Program Guide)

  • 2024 Award of Merit: Special Purpose (Middle School Career Pathway Profiles)

  • 2023 Award of Excellence: Special Purpose (Lenawee Education Policy Guide)

  • 2023 Award of Merit: Social Media (LISD TECH Center Recruitment Reels Campaign)

National School Public Relations Association (NSPRA) Publications and Digital Media Excellence Awards

  • 2023 Award of Merit: Special Purpose (Lenawee Education Policy Guide)